Featured Case Studies
How ABS Stopped Losing Families Online and Filled Their Pipeline With an AI Assistant
Ellie didn't just make the intake process nicer. She made it measurably more effective. Families get a faster, warmer experience. The ABS team spends zero time on data entry. And leads that used to slip through the cracks are now being captured automatically, around the clock.
FERRATI SPORTS: Building a High-Performance B2B E-commerce & Automation Platform
FERRATI SPORTS, an international manufacturer, needed a powerful SEO and highly reliable B2B digital system. We built a custom site using Next.js for full rendering control, implemented smart filtering for superior UX, and integrated AI automation to streamline the order inquiry and internal workflow, resulting in an efficient, future-proof platform for their global operations.
Direct Transport Solutions (DTS) — Engineering a Full-Scale, 90% Automated Logistics Platform
DTS faced a critical need to overcome a 90% manual workload and lack of real-time visibility9. We built a complete, full-stack TMS using Next.js and React Native that implemented real-time tracking10, a client booking portal, and an automated single-approval payroll system. This gave the client a future-proof, enterprise-grade solution that now saves the business significant daily administrative hours.
Word of Mouth — Building a Scalable Social Food Discovery Platform
The client faced the significant challenge of building a high-performance, cross-platform social application with a complex, personalized feed algorithm. We built a React Native and Supabase-backed solution with a custom-tuned algorithm and an enterprise-grade Admin Dashboard, giving them a future-proof platform with optimized performance and complete operational oversight.
Building an Enterprise-Grade B2B Lead Automation Engine
The client needed to scale highly personalized B2B outreach without increasing staff. We built an n8n-orchestrated B2B engine that uses AI to scrape prospect websites, write technical, hyper-personalized icebreakers, and manage the entire email campaign lifecycle automatically, resulting in up to 1,200 personalized emails sent every month and a hands-free pipeline for the sales team.
Elite Property: Achieving Cost Savings and 24/7 Support with an Intelligent AI Assistant
The client faced a major bottleneck in customer support and a failure to convert browsing users into active contacts, specifically not wanting to hire more people. We built a full real estate platform featuring an AI chatbot powered by a vector database and the Gemini model, giving them significant cost savings on staffing and a highly efficient, 24/7 engagement system that drives users directly to bookings and purchases.
Explore More Work
Shadow Self
The project addressed the lack of engaging, personalized self-reflection tools by creating a "psychological quiz on steroids." We used React and Gemini AI to transform Jungian concepts into an entertainment platform that analyzes everything from seduction styles to toxic traits in seconds.
AI Cover Letter Generator
The user faced the exhausting and repetitive task of manual cover letter writing. We built a specialized AI-powered generator that merges resumes with job descriptions, providing personalized, high-quality results in seconds and making the job search process significantly more efficient.
Insight Forge
The client (or user) faced massive friction in researching and verifying information from scattered sources. We built InsightForge, a multimodal AI engine that synthesizes content with real-time citations and automated cross-referencing, giving users a "Nuclear" advantage in both research and content creation.
Minimap: E-commerce
The client faced the limitations of scaling a business solely through Instagram DMs and manual tracking. We built a custom Next.js and Firebase e-commerce platform, giving them a centralized system that simplified inventory management and provided a seamless, searchable shopping experience.
About Me
A developer who owns the full lifecycle, taking ideas from concept into production.
I take products from idea to production.
Full-Stack Product Engineer with 4+ years of experience building production software for startups and businesses across Australia, the US, and Pakistan. I own architecture, backend systems, mobile apps, deployment, and long-term maintenance across logistics, healthcare, manufacturing, retail, and social platforms.
Most of my work has been delivered as the primary or sole engineer, working directly with founders and business owners to ship software that solves real operational problems.
Academics & Certs
BS Computer Science
University of the PeopleDevOps Professional
PagerDuty CertifiedAI Automation Engineer
Tech7 AutomationProfessional Experience
Software Engineer & Automation Developer
Dec 2025 - Present- Deliver software for international clients across healthcare, manufacturing, and e-commerce — owning projects end-to-end from architecture through deployment.
- Owned Shopify development for Simply Trees — built custom storefront features, compliance filtering logic, and backend integrations that replaced manual processes.
- Built AI-powered intake and FAQ chatbots for healthcare clients (ABC Achieve, Jim The Handyman) that qualify leads automatically and sync them to company CRMs.
- Designed and implemented a full ERP/CRM system in Odoo for Ittefaq Salt, covering manufacturing, inventory, purchasing, sales, and accounting workflows.
Technical Stack
Languages
TypeScript · JavaScript · Python
Frontend
React · Next.js · React Native · Expo · Tailwind CSS · Shopify Liquid
Backend
Node.js · Fastify · Express.js · REST APIs · GraphQL
Databases
PostgreSQL · Supabase · MongoDB · SQLite
Cloud & DevOps
Docker · AWS ECS · GitHub Actions · Expo EAS · Vercel
AI & Architecture
OpenAI APIs · LangChain · pgvector · WebSockets · Offline-first · RLS · Ed25519
Lets build something.
Ready to automate your workflow or build your next platform? I respond fastest on WhatsApp.